Hotel Splurge after Three Year Dry Spell
“Spending by U.S. hotels on improvements will increase 30% to $3.5 billion this year, New York University's Tisch Center for Hospitality, Tourism, and Sports Management newly estimates…”[1] Ever since the recession, consumers have been wanting to stay home more and more. However, consumer demand to travel is increasing, and hotels are responding by splurging. Hotels are trying to out innovate and out renovate their competition. Although some hotels have stuck to the traditional method of refurnishing and remodeling, a great deal of hotels are looking to improve the technologies for their hotel guests with amenities such as free high speed Wi-Fi, new flat screen televisions, or NugoUgo custom branded smart phone applications. We at NugoUgo are finding that hotels are stretching the value of their dollars by investing in technologies like mobile apps because of the lack of depreciation in capital that is usually found in assets like hotel beds, new wallpaper, or any other refurbishing. Hopefully more and more hotels will realize the long lasting value of our services and decide to take a look at how they can stretch their dollar.
